Stan Consulting · marketing tutorials
Use these guides to check ads, websites, Shopify, SEO, AI visibility, tracking, and follow-up. Each tutorial points to a related marketing service when the work needs more than a do-it-yourself pass.
Marketing tutorial paths
Start with the work in front of you. Ads, websites, Shopify, local visibility, tracking, and strategy each need a different check.
Ads and paid traffic
Best for teams running Google Ads, paid search, or shopping campaigns and trying to understand what the account is actually buying.
Open ads tutorials →Websites and landing pages
Best for pages getting visits but not enough calls, quote requests, booked appointments, purchases, or qualified leads.
Open website tutorials →Shopify and ecommerce
Best for ecommerce teams with traffic, product views, add-to-carts, or checkout starts that do not turn into enough orders.
Open Shopify tutorials →Buyer-moment checks
These guides connect learning pages to the market-facing service categories behind them. Read enough to name the problem, then move to the service page if the fix needs to be owned.
AI marketing / AI visibility
For owners who suspect the public record is too thin, scattered, or unclear for search and AI buyer research.
Open AI visibility check →PPC / paid ads
For businesses running paid traffic and trying to find whether the issue is account, page, offer, or measurement.
Open paid ads checks →Websites / conversion / Shopify
For owners deciding whether the website, product page, form, proof, or offer story is stopping buyers.
Open conversion checks →Marketing systems / full build
For businesses where the whole path has to be built together because isolated fixes keep colliding.
Open system check →Marketing consulting / strategy
For owners deciding whether to buy a monthly relationship, request a written review, or change the operating model.
Open retainer check →U.S. market-entry marketing
For German and Swiss companies already selling in America where product quality is real but buyer movement is slow.
Open U.S. buyer path →Tutorial sections
Each section collects tutorials for one kind of marketing work. Use the related service only when you need help making the change.
Marketing strategy
What this helps you check: effort versus return, channel priorities, launch order, and budget by revenue stage.
Related service: marketing strategy consulting
Ads and paid traffic
What this helps you check: Google Ads account health, search-term waste, budget fit, and summary quality.
Related service: Google Ads PPC management
Websites and landing pages
What this helps you check: first-screen clarity, page story, proof placement, form design, and action buttons.
Related service: website conversion
Shopify and ecommerce
What this helps you check: product pages, product feed, Shopify data, PMax, store colors, and paid-ad preparedness.
Related service: Shopify ecommerce marketing
Local SEO and AI visibility
What this helps you check: service-page citation, answer-engine content, schema, voice search, and AI traffic tracking.
Related service: SEO and AI visibility
Tracking, tracking, and handoff
What this helps you check: monthly numbers, agency contracts, RFPs, retainer risk, and whether the work has a clear owner.
Related service: marketing tracking and strategy
Tutorial
What this helps you check: prompts, tool roles, approval steps, ad concepts, and disclosure checks.
Best for: marketing teams testing AI-assisted creative work
Tutorial
What this helps you check: which work to stop, repair, or scale when marketing activity is high but movement is weak.
Related service: marketing strategy consulting
Tutorial
What this helps you check: ad promise, buyer problem, proof, offer, objections, and the action button.
Related service: landing page design
Tutorial
What this helps you check: field count, field labels, trust text, error states, and the handoff after submit.
Related service: website conversion
Tutorial
What this helps you check: whether AI assistants can name, understand, and recommend the business for the right search.
Related service: SEO and AI visibility
Tutorial
What this helps you check: whether AI systems can find a plain route map for the site.
Related service: SEO and AI visibility
Tutorial
What this helps you check: categories, services, photos, reviews, calls, and trust signals in Maps.
Related service: local business marketing
Tutorial
What this helps you check: whether a page tells the buyer what it is, who it is for, why it matters, what proof exists, and what to do next.
Related service: website conversion
How to use this hub
Use a tutorial when the next check is clear. Use a service page when the check shows the account, page, store, tracking, or follow-up path needs to be changed.
See marketing services →Marketing path
Marketing issue. The useful question is where this topic touches spend, visibility, conversion, trust, or buyer action.
Buyer friction. Most weak marketing paths fail because the buyer lacks proof, context, urgency, or a clear next step.
Next move. Match the issue to the service lane before adding traffic, tools, or another campaign.
When to use SC. Use SC when the marketing system has traffic, calls, carts, or leads, but the buyer path still leaks.
| Signal | What it usually means | Next path |
|---|---|---|
| Channel issue | Ads, SEO, AI visibility, email, or local search may need a tighter service path. | Match service |
| Page issue | The page may need clearer proof, offer context, and a stronger action path. | Fix pages |
| Budget issue | The next step should be context before more spend. | Send context |