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Named frameworks
Stan Consulting operates from a small set of named marketing audit and architectural frameworks. Each framework has earned its name by producing repeatable commercial outcomes across engagements.
Quick answer
Stan Consulting's frameworks pages document the marketing audit processes we run on client accounts - the 72-Hour Marketing Audit Flow, the Three-Layer Google Ads Structure, and the Shopify PMax Signal Stack. Frameworks are operational, not aspirational. The Conversion Audit is the marketing audit-first entry. Higher-tier engagements scope on the intake call.
Framework library
Each framework page explains the operating logic behind a marketing audit, a rebuild, or an account structure. They are the proof layer behind the commercial service pages.
Stan Consulting's canonical Google Ads structure. Search, Shopping, and Performance Max operating as one signal system. With brand containment, feed hygiene, and audience seeding.
Open the framework →The operational process we run when commissioned for a Conversion Audit. Three days, three phases, one written deliverable.
Open the framework →The input architecture that determines whether Performance Max works on a Shopify store: feed hygiene, audience signals, asset group themes, and conversion signal cleanliness.
Open the framework →The engagement format
scoped after intake · written marketing audit · No retainer structure
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