Shopify adds discount testing and scheduling to Rollouts
Offers can launch with other store changes. Apps must also account for who can receive the discount and when it is active.
Read story: Shopify adds discount testing and scheduling to RolloutsBy Stan Consulting
Marketing Pulse
Discount testing, a new reporting baseline, AI tools and search changes. Seven updates with the details that matter before your next marketing decision.
Shopify changes session reporting: check your conversion baseline
Session-based rates can look different after September 21 without a corresponding change in orders or sales.
Read story: Shopify changes session reporting: check your conversion baseline
Meta brings Muse to small-business tools and accounts
The new business assistant connects existing tools. Meta says publishing, sending and spending require approval.
Read story: Meta brings Muse to small-business tools and accountsMore stories
Shopify lets browser agents assist with checkout
WebMCP tools can read and update the active checkout. Buyer confirmation and required authentication remain part of the journey.
Read story: Shopify lets browser agents assist with checkoutGoogle adds one-click visits from Shorts and Gmail image ads
Demand Gen’s September update changes the path from an image ad to its landing page and adds Maps options for retail networks.
Read story: Google adds one-click visits from Shorts and Gmail image adsGoogle’s September spam update is rolling out globally
The rollout began September 24. Check search changes against the timing without assuming the update explains every lost click.
Read story: Google’s September spam update is rolling out globallyGorgias adds a confirmation step before AI chat handovers
Shoppers can choose whether to enter the human queue. Teams can also keep direct handover enabled.
Read story: Gorgias adds a confirmation step before AI chat handoversApple adds an alternative tracking prompt in parts of the EU
The permission requirement stays the same, but iOS 27.2 and iPadOS 27.2 introduce a different system prompt across the EU.
Read story: Apple adds an alternative tracking prompt in parts of the EUBigCommerce Catalyst adds UCP endpoints and repairs data caching
Version 1.12 exposes agentic commerce endpoints on the storefront domain and removes a header that made cacheable GraphQL requests miss the Next.js Data Cache.
Read story: BigCommerce Catalyst adds UCP endpoints and repairs data cachingGoogle expands Merchant Center tools for AI shopping
AI discovery reporting is now available in five countries, while YouTube Business Agent and new UCP checkout tools have narrower rollouts.
Read story: Google expands Merchant Center tools for AI shoppingKlaviyo adds consent status for social content reuse
Approved user-generated content can move from the social library into emails, forms, and flows, but the business still has to prove the permission behind the label.
Read story: Klaviyo adds consent status for social content reuseShopify changes Events payloads and subscription syntax
The Events API now separates added, updated, and removed paths, while the next app deployment enforces new trigger syntax.
Read story: Shopify changes Events payloads and subscription syntaxMeta launches paid business plans from $14.99 a month
The four business tiers range from Essential at $14.99 to Max at $499, with features and availability varying by account and region.
Read story: Meta launches paid business plans from $14.99 a monthShopify expands multi-currency payouts to Australia and France
Advanced and Plus merchants can settle supported sales currencies without converting every payout into the store's default currency.
Read story: Shopify expands multi-currency payouts to Australia and FranceGoogle Ads adds new data and measurement checks
Data Manager gains more connections and diagnostics, Google Ads gets a Data Strength Uplift Metric, and Meridian GeoX is now generally available worldwide.
Read story: Google Ads adds new data and measurement checksShopify ends the Discounts Allocator Function preview
An affected app can keep its existing release, but the preview function no longer runs and the retired extension target will block the app's next deployment.
Read story: Shopify ends the Discounts Allocator Function previewShopify checkout adds a WhatsApp marketing opt-in
The new checkout setting can capture WhatsApp consent with an order, but the consent record and downstream messaging path still need a real test.
Read story: Shopify checkout adds a WhatsApp marketing opt-inGorgias AI Agent reaches WhatsApp in beta
The agent can answer from the merchant's existing support knowledge, but it cannot provide Shopping Assistant help or verify a shopper for order changes.
Read story: Gorgias AI Agent reaches WhatsApp in betaKlaviyo Headless opens campaign tools to AI clients
More than 260 Klaviyo tools and capabilities can be called from AI systems, including operations that read, write, and publish inside the marketing account.
Read story: Klaviyo Headless opens campaign tools to AI clientsGoogle sets a September 22 deadline for old welcome offers
Legacy Business Profile welcome-offer records will be permanently deleted after the deadline. Google Takeout is the stated export path for businesses that need a copy.
Read story: Google sets a September 22 deadline for old welcome offersShopify adds Meta to its AI sales channels
Meta now appears in Agentic Storefronts, with product sharing through Shopify Catalog turned on by default and separate access controls for catalog and checkout.
Read story: Shopify adds Meta to its AI sales channelsShopify POS can show an identified customer's online cart
The in-store handoff can begin with products left in an eligible online checkout. Access depends on a specific staff permission and customer context.
Read story: Shopify POS can show an identified customer's online cartWhatsApp begins rolling out bill payments in India
The consumer payment area covers 22,722 billers across 30 categories through Bharat Connect, but access is arriving gradually.
Read story: WhatsApp begins rolling out bill payments in IndiaBigCommerce opens shopper-facing backorder messaging
Availability, quantity, and shipping expectations can now follow a backordered item from the product page through order confirmation.
Read story: BigCommerce opens shopper-facing backorder messagingShopify POS can find one variant from several barcodes
Retail staff can scan supplier, channel, or packaging identifiers tied to the same variant instead of searching for the primary code.
Read story: Shopify POS can find one variant from several barcodesBigCommerce fixes translated product SEO fields in Stencil
Product page titles and meta descriptions can now follow the shopper's selected language on multi-language storefronts.
Read story: BigCommerce fixes translated product SEO fields in StencilGoogle rolls Search Console AI reports out worldwide
Website owners can now inspect generative AI visibility by page, country, device, and date without treating an impression as a business result.
Read story: Google rolls Search Console AI reports out worldwideApple schedules App Store price changes for September 14
App businesses should review upcoming localized prices separately from the proceeds changes announced this week.
Read story: Apple schedules App Store price changes for September 14Google opens Demand Gen video creation and tests messaging ads
Multimodal Asset Studio video tools are generally available. Direct conversations from YouTube ads remain a test.
Read story: Google opens Demand Gen video creation and tests messaging adsBigCommerce wishlist links need a custom-theme check before September 26
Wishlist breadcrumbs will return complete URLs. A theme that adds its own domain can create a broken address.
Read story: BigCommerce wishlist links need a custom-theme check before September 26Gorgias limits ticket search to 20 months, without deleting older tickets
Older support conversations remain accessible. Teams need a tested way to retrieve them outside ordinary search.
Read story: Gorgias limits ticket search to 20 months, without deleting older ticketsShopify sets two deadlines for storefront script tags
App vendors face an October API cutoff and a March shutdown. Merchants should ask what replaces each affected storefront feature.
Read story: Shopify sets two deadlines for storefront script tagsShopify tax calculations now follow the selected fulfillment location
US orders use the location selected by order routing. That gives checkout and finance teams another field to check when totals differ.
Read story: Shopify tax calculations now follow the selected fulfillment locationShopify adds a balance-activity report alongside payout records
The new report explains money moving through Shopify Payments over a period. It should not be confused with deposits or campaign profit.
Read story: Shopify adds a balance-activity report alongside payout recordsShopify checkout remembers a signed-in customer's last payment method
The saved choice is now preselected on the next purchase. Returning-customer checkout deserves its own QA pass.
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Notes
What these changes mean for the work.
AI citations and AI traffic are different counts.
Being cited, getting a visit, and making a sale are separate events.
A campaign still needs someone responsible.
What should an AI agent be allowed to change before a person approves it?