<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Marketing Pulse</title><link>https://stanconsultingllc.com/learn/marketing-pulse</link><description>Marketing and ecommerce news from Stan Consulting.</description><item><title>Shopify adds discount testing and scheduling to Rollouts</title><link>https://stanconsultingllc.com/learn/pulse/shopify-discount-rollouts-schedules-and-tests</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-discount-rollouts-schedules-and-tests</guid><description>Offers can launch with other store changes. Apps must also account for who can receive the discount and when it is active.</description><pubDate>Sat, 03 Oct 2026 01:35:10 GMT</pubDate></item><item><title>Meta brings Muse to small-business tools and accounts</title><link>https://stanconsultingllc.com/learn/pulse/meta-muse-small-business-connectors-approval</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/meta-muse-small-business-connectors-approval</guid><description>The new business assistant connects existing tools. Meta says publishing, sending and spending require approval.</description><pubDate>Sat, 03 Oct 2026 01:35:10 GMT</pubDate></item><item><title>Shopify lets browser agents assist with checkout</title><link>https://stanconsultingllc.com/learn/pulse/shopify-webmcp-checkout-browser-agents</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-webmcp-checkout-browser-agents</guid><description>WebMCP tools can read and update the active checkout. Buyer confirmation and required authentication remain part of the journey.</description><pubDate>Sat, 03 Oct 2026 01:35:10 GMT</pubDate></item><item><title>Google adds one-click visits from Shorts and Gmail image ads</title><link>https://stanconsultingllc.com/learn/pulse/google-demand-gen-shorts-gmail-one-click</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/google-demand-gen-shorts-gmail-one-click</guid><description>Demand Gen’s September update changes the path from an image ad to its landing page and adds Maps options for retail networks.</description><pubDate>Sat, 03 Oct 2026 01:35:10 GMT</pubDate></item><item><title>Google’s September spam update is rolling out globally</title><link>https://stanconsultingllc.com/learn/pulse/google-september-2026-spam-update-checks</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/google-september-2026-spam-update-checks</guid><description>The rollout began September 24. Check search changes against the timing without assuming the update explains every lost click.</description><pubDate>Sat, 03 Oct 2026 01:35:10 GMT</pubDate></item><item><title>Gorgias adds a confirmation step before AI chat handovers</title><link>https://stanconsultingllc.com/learn/pulse/gorgias-ai-agent-handover-confirmation</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/gorgias-ai-agent-handover-confirmation</guid><description>Shoppers can choose whether to enter the human queue. Teams can also keep direct handover enabled.</description><pubDate>Sat, 03 Oct 2026 01:35:10 GMT</pubDate></item><item><title>Shopify changes session reporting: check your conversion baseline</title><link>https://stanconsultingllc.com/learn/pulse/shopify-analytics-session-baseline-september-2026</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-analytics-session-baseline-september-2026</guid><description>Session-based rates can look different after September 21 without a corresponding change in orders or sales.</description><pubDate>Sat, 03 Oct 2026 01:35:10 GMT</pubDate></item><item><title>Apple adds an alternative tracking prompt in parts of the EU</title><link>https://stanconsultingllc.com/learn/pulse/apple-app-tracking-transparency-eu-prompt-2026</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/apple-app-tracking-transparency-eu-prompt-2026</guid><description>The permission requirement stays the same, but iOS 27.2 and iPadOS 27.2 introduce a different system prompt across the EU.</description><pubDate>Fri, 18 Sep 2026 15:41:41 GMT</pubDate></item><item><title>BigCommerce Catalyst adds UCP endpoints and repairs data caching</title><link>https://stanconsultingllc.com/learn/pulse/bigcommerce-catalyst-ucp-cache-fix-1-12</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/bigcommerce-catalyst-ucp-cache-fix-1-12</guid><description>Version 1.12 exposes agentic commerce endpoints on the storefront domain and removes a header that made cacheable GraphQL requests miss the Next.js Data Cache.</description><pubDate>Fri, 18 Sep 2026 15:41:41 GMT</pubDate></item><item><title>Google expands Merchant Center tools for AI shopping</title><link>https://stanconsultingllc.com/learn/pulse/google-merchant-center-agentic-commerce-updates-2026</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/google-merchant-center-agentic-commerce-updates-2026</guid><description>AI discovery reporting is now available in five countries, while YouTube Business Agent and new UCP checkout tools have narrower rollouts.</description><pubDate>Fri, 18 Sep 2026 15:41:41 GMT</pubDate></item><item><title>Klaviyo adds consent status for social content reuse</title><link>https://stanconsultingllc.com/learn/pulse/klaviyo-social-ugc-consent-content-reuse</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/klaviyo-social-ugc-consent-content-reuse</guid><description>Approved user-generated content can move from the social library into emails, forms, and flows, but the business still has to prove the permission behind the label.</description><pubDate>Fri, 18 Sep 2026 15:41:41 GMT</pubDate></item><item><title>Shopify changes Events payloads and subscription syntax</title><link>https://stanconsultingllc.com/learn/pulse/shopify-events-payloads-subscription-action-required</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-events-payloads-subscription-action-required</guid><description>The Events API now separates added, updated, and removed paths, while the next app deployment enforces new trigger syntax.</description><pubDate>Fri, 18 Sep 2026 15:41:41 GMT</pubDate></item><item><title>Meta launches paid business plans from $14.99 a month</title><link>https://stanconsultingllc.com/learn/pulse/meta-one-business-subscription-pricing-2026</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/meta-one-business-subscription-pricing-2026</guid><description>The four business tiers range from Essential at $14.99 to Max at $499, with features and availability varying by account and region.</description><pubDate>Fri, 18 Sep 2026 15:41:41 GMT</pubDate></item><item><title>Shopify expands multi-currency payouts to Australia and France</title><link>https://stanconsultingllc.com/learn/pulse/shopify-multi-currency-payouts-australia-france</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-multi-currency-payouts-australia-france</guid><description>Advanced and Plus merchants can settle supported sales currencies without converting every payout into the store's default currency.</description><pubDate>Fri, 18 Sep 2026 15:41:41 GMT</pubDate></item><item><title>Google Ads adds new data and measurement checks</title><link>https://stanconsultingllc.com/learn/pulse/google-ads-data-manager-uplift-geox</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/google-ads-data-manager-uplift-geox</guid><description>Data Manager gains more connections and diagnostics, Google Ads gets a Data Strength Uplift Metric, and Meridian GeoX is now generally available worldwide.</description><pubDate>Fri, 11 Sep 2026 15:38:34 GMT</pubDate></item><item><title>Shopify ends the Discounts Allocator Function preview</title><link>https://stanconsultingllc.com/learn/pulse/shopify-discounts-allocator-preview-ended</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-discounts-allocator-preview-ended</guid><description>An affected app can keep its existing release, but the preview function no longer runs and the retired extension target will block the app's next deployment.</description><pubDate>Fri, 11 Sep 2026 15:38:34 GMT</pubDate></item><item><title>Shopify checkout adds a WhatsApp marketing opt-in</title><link>https://stanconsultingllc.com/learn/pulse/shopify-checkout-whatsapp-marketing-consent</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-checkout-whatsapp-marketing-consent</guid><description>The new checkout setting can capture WhatsApp consent with an order, but the consent record and downstream messaging path still need a real test.</description><pubDate>Fri, 11 Sep 2026 15:38:34 GMT</pubDate></item><item><title>Gorgias AI Agent reaches WhatsApp in beta</title><link>https://stanconsultingllc.com/learn/pulse/gorgias-ai-agent-whatsapp-beta</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/gorgias-ai-agent-whatsapp-beta</guid><description>The agent can answer from the merchant's existing support knowledge, but it cannot provide Shopping Assistant help or verify a shopper for order changes.</description><pubDate>Fri, 11 Sep 2026 15:38:34 GMT</pubDate></item><item><title>Klaviyo Headless opens campaign tools to AI clients</title><link>https://stanconsultingllc.com/learn/pulse/klaviyo-headless-ai-tools-permissions</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/klaviyo-headless-ai-tools-permissions</guid><description>More than 260 Klaviyo tools and capabilities can be called from AI systems, including operations that read, write, and publish inside the marketing account.</description><pubDate>Fri, 11 Sep 2026 15:38:34 GMT</pubDate></item><item><title>Google sets a September 22 deadline for old welcome offers</title><link>https://stanconsultingllc.com/learn/pulse/google-business-profile-welcome-offers-deletion</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/google-business-profile-welcome-offers-deletion</guid><description>Legacy Business Profile welcome-offer records will be permanently deleted after the deadline. Google Takeout is the stated export path for businesses that need a copy.</description><pubDate>Fri, 11 Sep 2026 15:38:34 GMT</pubDate></item><item><title>Shopify adds Meta to its AI sales channels</title><link>https://stanconsultingllc.com/learn/pulse/shopify-meta-ai-channel-catalog-access</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-meta-ai-channel-catalog-access</guid><description>Meta now appears in Agentic Storefronts, with product sharing through Shopify Catalog turned on by default and separate access controls for catalog and checkout.</description><pubDate>Fri, 11 Sep 2026 15:38:34 GMT</pubDate></item><item><title>Shopify POS can show an identified customer's online cart</title><link>https://stanconsultingllc.com/learn/pulse/shopify-pos-online-cart-permissions</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-pos-online-cart-permissions</guid><description>The in-store handoff can begin with products left in an eligible online checkout. Access depends on a specific staff permission and customer context.</description><pubDate>Fri, 04 Sep 2026 15:35:32 GMT</pubDate></item><item><title>WhatsApp begins rolling out bill payments in India</title><link>https://stanconsultingllc.com/learn/pulse/whatsapp-bill-payments-india</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/whatsapp-bill-payments-india</guid><description>The consumer payment area covers 22,722 billers across 30 categories through Bharat Connect, but access is arriving gradually.</description><pubDate>Fri, 04 Sep 2026 15:35:32 GMT</pubDate></item><item><title>BigCommerce opens shopper-facing backorder messaging</title><link>https://stanconsultingllc.com/learn/pulse/bigcommerce-backorder-messaging</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/bigcommerce-backorder-messaging</guid><description>Availability, quantity, and shipping expectations can now follow a backordered item from the product page through order confirmation.</description><pubDate>Fri, 04 Sep 2026 15:35:32 GMT</pubDate></item><item><title>Shopify POS can find one variant from several barcodes</title><link>https://stanconsultingllc.com/learn/pulse/shopify-pos-multiple-variant-barcodes</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-pos-multiple-variant-barcodes</guid><description>Retail staff can scan supplier, channel, or packaging identifiers tied to the same variant instead of searching for the primary code.</description><pubDate>Fri, 04 Sep 2026 15:35:32 GMT</pubDate></item><item><title>BigCommerce fixes translated product SEO fields in Stencil</title><link>https://stanconsultingllc.com/learn/pulse/bigcommerce-translated-product-seo-fields</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/bigcommerce-translated-product-seo-fields</guid><description>Product page titles and meta descriptions can now follow the shopper's selected language on multi-language storefronts.</description><pubDate>Fri, 04 Sep 2026 15:35:32 GMT</pubDate></item><item><title>Google rolls Search Console AI reports out worldwide</title><link>https://stanconsultingllc.com/learn/pulse/google-search-console-ai-performance-reports-global</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/google-search-console-ai-performance-reports-global</guid><description>Website owners can now inspect generative AI visibility by page, country, device, and date without treating an impression as a business result.</description><pubDate>Fri, 04 Sep 2026 15:35:32 GMT</pubDate></item><item><title>Apple schedules App Store price changes for September 14</title><link>https://stanconsultingllc.com/learn/pulse/apple-app-store-price-changes-september-2026</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/apple-app-store-price-changes-september-2026</guid><description>App businesses should review upcoming localized prices separately from the proceeds changes announced this week.</description><pubDate>Fri, 28 Aug 2026 16:09:24 GMT</pubDate></item><item><title>Google opens Demand Gen video creation and tests messaging ads</title><link>https://stanconsultingllc.com/learn/pulse/google-demand-gen-video-messaging-august-2026</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/google-demand-gen-video-messaging-august-2026</guid><description>Multimodal Asset Studio video tools are generally available. Direct conversations from YouTube ads remain a test.</description><pubDate>Fri, 28 Aug 2026 16:09:24 GMT</pubDate></item><item><title>BigCommerce wishlist links need a custom-theme check before September 26</title><link>https://stanconsultingllc.com/learn/pulse/bigcommerce-wishlist-breadcrumbs-september-2026</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/bigcommerce-wishlist-breadcrumbs-september-2026</guid><description>Wishlist breadcrumbs will return complete URLs. A theme that adds its own domain can create a broken address.</description><pubDate>Fri, 28 Aug 2026 16:09:24 GMT</pubDate></item><item><title>Gorgias limits ticket search to 20 months, without deleting older tickets</title><link>https://stanconsultingllc.com/learn/pulse/gorgias-ticket-search-20-month-window</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/gorgias-ticket-search-20-month-window</guid><description>Older support conversations remain accessible. Teams need a tested way to retrieve them outside ordinary search.</description><pubDate>Fri, 28 Aug 2026 16:09:24 GMT</pubDate></item><item><title>Shopify sets two deadlines for storefront script tags</title><link>https://stanconsultingllc.com/learn/pulse/shopify-script-tags-shutdown-2027</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-script-tags-shutdown-2027</guid><description>App vendors face an October API cutoff and a March shutdown. Merchants should ask what replaces each affected storefront feature.</description><pubDate>Fri, 28 Aug 2026 16:09:24 GMT</pubDate></item><item><title>Shopify tax calculations now follow the selected fulfillment location</title><link>https://stanconsultingllc.com/learn/pulse/shopify-tax-order-routing-fulfillment-location</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-tax-order-routing-fulfillment-location</guid><description>US orders use the location selected by order routing. That gives checkout and finance teams another field to check when totals differ.</description><pubDate>Fri, 28 Aug 2026 16:09:24 GMT</pubDate></item><item><title>Shopify adds a balance-activity report alongside payout records</title><link>https://stanconsultingllc.com/learn/pulse/shopify-payments-balance-activity-report</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-payments-balance-activity-report</guid><description>The new report explains money moving through Shopify Payments over a period. It should not be confused with deposits or campaign profit.</description><pubDate>Fri, 28 Aug 2026 16:09:24 GMT</pubDate></item><item><title>Shopify checkout remembers a signed-in customer's last payment method</title><link>https://stanconsultingllc.com/learn/pulse/shopify-checkout-last-used-payment-method</link><guid isPermaLink="true">https://stanconsultingllc.com/learn/pulse/shopify-checkout-last-used-payment-method</guid><description>The saved choice is now preselected on the next purchase. Returning-customer checkout deserves its own QA pass.</description><pubDate>Fri, 28 Aug 2026 16:09:24 GMT</pubDate></item></channel></rss>
