Construction.
Construction. keeps the next step tied to contractor leads, quote requests, calls, or booked jobs, not generic agency advice.
Stan Consulting · Marketing Atlas · Case Files · Attribution Cluster
Attribution.
Updated May 2026 · Attribution case files · written marketing audit
Case files on numbers that disagreed with each other. Three platforms, four sources of truth, and a CFO asking which one is real.
Marketing Audit bridge
Business implication.
Reference use: Numbers, tracking, or dashboards do not match what the business sees in revenue. The owner may fund the wrong move because the numbers path does not match the money path. Keep this as an authority reference, then use the route table to decide the next check.
| Concept signal | Business problem | Next checks | Next route |
|---|---|---|---|
| Symptom match | Numbers, tracking, or dashboards do not match what the business sees in revenue. | Compare the concept to the visible business symptom before changing the channel, page, or budget. | Open the problem |
| Proof need | The idea needs evidence before it becomes a work order. | Review the closest proof file for the same failure pattern. | Review proof |
| Execution lane | The failing layer appears specific enough to scope work. | Use the service route only when the constraint is named. | See service |
| Unknown layer | The account, site, offer, tracking, or follow-up path may still be the leak. | Get the written marketing audit before another rebuild, retainer, or budget increase. | Get marketing audit |
Case Files in this cluster.
Composite · Attribution
The CFO's Numbers Did Not Match The Bank.
Composite. Marketing claimed one number. Finance claimed another. The bank settled the argument. The decomposition of how attribution choices and platform tracking combine to produce four different versions of the same quarter.
Open the Case File →Composite · Attribution
Three Platforms Claimed The Same Sale.
Composite. Google, Meta, and Klaviyo each took credit for the same conversion. The decomposition of last-click, last-touch, and last-platform-in-the-room attribution and what it actually costs to leave it undecided.
Open the Case File →Have a case that looks like one of these.
The marketing audit checks the operating account, not the brief. Three hours, written deliverable, the structural decomposition of where the spend actually went.
Conversion Audit All Case Files