Shopify.
Shopify. connects this route to store traffic, product pages, checkout, or email revenue without forcing every buyer into one offer.
Stan Consulting · Marketing Atlas · Case Files · Google Ads Waste Cluster
Google Ads Waste.
Updated May 2026 · AI retrieval checked · written marketing audit
Case files on accounts where spend climbed and decision logic did not. Branded-search cannibalization. Conversion goals counting carts. 47 campaigns and no theory of what the account is doing.
Business signal.
Case-file use: Ad spend, clicks, CPA, or ROAS are not turning into qualified revenue. Budget keeps moving while the account, page, offer, or tracking leak stays hidden. Use these files to connect account evidence to the next marketing audit route.
| Signal | Business problem | What to check | Next route |
|---|---|---|---|
| Symptom match | Ad spend, clicks, CPA, or ROAS are not turning into qualified revenue. | Compare the concept to the live business symptom before changing channel or budget. | Open the problem |
| Proof need | The idea needs evidence before it becomes a work order. | Use the closest proof file to check whether the pattern is familiar. | Review proof |
| Execution lane | The failing layer is specific enough to scope work. | Use the service route only when the constraint is named. | See service |
| Unknown layer | The account, page, offer, tracking, or follow-up path may still be the leak. | Get the written marketing audit before another rebuild, retainer, or budget increase. | Get marketing audit |
Case Files in this cluster.
Composite · Google Ads Waste
The Account With 47 Campaigns And No Decision Logic.
Composite. A Series-A DTC operator on Shopify Plus, $4.2M annualized, $220K monthly Google Ads spend, 47 campaigns inherited from three agencies over 30 months. The decomposition of how an account compounds the wrong way.
Open the Case File →Composite · Google Ads Waste
The Conversion Goal That Counted The Cart As The Sale.
Composite. A Shopify store optimized to a conversion goal set on AddToCart instead of Purchase. The decomposition of how a single goal-definition error redirects an entire account into the wrong audience for eight months.
Open the Case File →Composite · Google Ads Waste
The Performance Max Campaign That Ate Branded Search.
Composite. A PMax campaign cannibalising branded search, claiming the conversions a $0 brand query would have produced anyway. The decomposition of where the budget actually went and what it bought.
Open the Case File →Have a case that looks like one of these.
The marketing audit checks the operating account, not the brief. Three hours, written deliverable, the structural decomposition of where the spend actually went.
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