The Contractor Outranked by a Competitor With Worse Reviews.
The Contractor Outranked by a Competitor With Worse Reviews. is useful when this page points to contractor leads, quote requests, calls, or booked jobs.
Stan Consulting · Marketing Atlas · Case Files · Construction Cluster
Construction.
Updated May 2026 · Construction case files · written marketing audit
Case files on contractors, roofers, GCs, plumbers, and HVAC operators where the lead funnel worked and the close rate did not. Or worked, and shouldn't have.
Case Files in this cluster.
Composite · Construction
The Contractor Outranked By Worse Reviews.
Composite. A licensed contractor with a 4.8 rating ranked below a 3.9 competitor in local pack and AI Overviews. The decomposition of why review score is not ranking signal, and what is.
Open the Case File →Composite · Construction
The GC Who Quoted Everything And Closed Nothing.
Composite. A general contractor with 80% lead-to-quote rate and 4% quote-to-close rate. The decomposition of where the close went, and what the quote was actually being used for by the buyer.
Open the Case File →Composite · Construction
The HVAC Operator Burning Five Figures On Tire Kickers.
Composite. An HVAC operator running $14K/month on Google LSAs and Angi, generating leads that wouldn't pay for a service call. The decomposition of intent versus capacity in low-margin trades lead-gen.
Open the Case File →Composite · Construction
The Plumber Who Lost 60% To Callback Lag.
Composite. A residential plumber with healthy ranking, healthy lead volume, and a 73-minute median callback time. The decomposition of why the lead market punishes slow operators harder than bad operators.
Open the Case File →Composite · Construction
The Roofer Who Paid For 47 Leads And Closed 3.
Composite. A roofer on Angi paying $89 per lead, working 47 leads in a month, closing 3 jobs. The decomposition of platform-mediated lead supply and how the math works against the operator before they pick up the phone.
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The marketing audit checks the operating account, not the brief. Three hours, written deliverable, the structural decomposition of where the spend actually went.
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