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Monthly dispatch

One email a month. Marketing Audit content. No padding.

A monthly dispatch from Stan Consulting. One marketing audit topic covered in depth: a named framework, an account-audit finding, or a piece of first-party research. Written by the principal consultant. Never more than one email per month.

Quick answer

Stan Consulting's monthly newsletter publishes a marketing audit dispatch - the recurring structural failures we found across client accounts that month, plus one structural fix pattern. No sales content. Signup is free. The Conversion Audit is the only commercial entry point.

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Past dispatch examples

What a month of the dispatch looks like.

Each dispatch names a specific commercial problem, explains the structural cause, and prescribes a concrete first step. The writing is the same voice as the marketing audit numbers. The length is 600 to 900 words - a short summary section.

Edition Issue

The four-layer Shopify PMax signal stack.

Why Performance Max underperforms on Shopify stores when the feed, audiences, asset groups, and conversion signal are not addressed in order.

Edition Issue

Brand and non-brand cannot share a bid table.

Structural scanning of why Google Ads search campaigns dilute performance when brand and non-brand are blended in one campaign.

Edition Issue

The commercial case against broad match.

When broad match belongs in a Google Ads account and when it does not. Volume thresholds, attribution prerequisites, and containment strategy.

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