Brief and scope
Bring the offer, intended customers, existing website and accounts, and the business objective. We agree deliverables, exclusions, access, timing, price, and the approval owner.
Stan Consulting · Sacramento, California
Marketing consultant serving Sacramento
Stan Consulting helps Sacramento businesses choose their marketing priorities and carry out the agreed work: websites, paid advertising, SEO and AI visibility, ecommerce, and lead follow-up. We are based in Roseville. Scope, responsibilities, timing, and price are agreed before work begins.
Choose the work
Five services, with clear deliverables
Choose one service or combine the parts your project needs. The examples below show how we connect the work, your input, and an acceptance check. Your written scope sets the actual deliverables.
| Service | The work | Your input | Acceptance check |
|---|---|---|---|
| Websites | Agreed page structure, copy, design, mobile layouts, and enquiry form. | Approved offer, business facts, existing assets, and one content approver. | The agreed pages work on mobile; a controlled form test reaches the assigned recipient. |
| Paid advertising | Campaigns, creative, targeting, landing pages, and management within the agreed scope. | Media ceiling, service area, available offers, and the conversion to measure. | Campaign settings and tracking are checked before approved spend begins. |
| SEO and AI visibility | Prioritized technical changes, service content, internal links, and business information. | Website access, business expertise, and approval of factual content. | Changes are verified live; later search appearances, clicks, and enquiries are reviewed separately. |
| Ecommerce | Store, product, collection, campaign, or email work tied to the purchase path. | Accurate product, pricing, inventory, shipping, and payment requirements. | The agreed product-to-checkout path is tested using an appropriate test method. |
| Lead follow-up | Enquiry routing, customer records, status, response rules, and reminders. | A person responsible for replies, qualification criteria, and CRM permissions. | A controlled test reaches the owner and records the required next action. |
Branding, messaging, strategy, and measurement support these services. They help the website, campaign, store, and customer response communicate the same offer.
Consulting and implementation
What management receives
A defined priority, the work needed to address it, and a record of who decides and who delivers. We can scope one project, connected work across services, or ongoing management where there is recurring work to do.
Review and release
Review factual content and implementation at agreed stages. Name the person who can approve changes, authorize spend, and release the work. Test against the agreed acceptance checks.
Review and handoff
Confirm access, files, completed work, and remaining responsibilities. Decide what needs ongoing management and what your team can run. Explore our work examples.
This works best when the offer is established and someone can supply business facts and approve decisions. If access or approval is unavailable, resolve that dependency before increasing the production schedule.
Illustrative B2B project brief
Turn technical expertise into a useful enquiry
Consider an established equipment-service company selling a maintenance agreement. The project starts by making its actual scope understandable to the US buyer and giving the sales team enough information to assess the enquiry.
- The offer
- One defined maintenance agreement. Operations confirms the covered equipment, service area, exclusions, and any response commitments before copy is approved.
- The buyer’s question
- Can this company service our equipment in our location, and what does the agreement cover? The page answers from approved operational facts.
- The enquiry
- Ask for company, equipment, location, required timing, and a business contact. Agree which details are necessary before adding form fields.
- The response and approval
- Name the sales owner who replies and the technical approver who confirms fit. Record the next action instead of leaving the request in an unassigned inbox.
German-speaking management, US-facing marketing
We can discuss the project with management in German while preparing customer-facing marketing for the intended US audience. Technical meaning, commercial concerns, and approval responsibilities stay connected. This is an additional capability within the five services.
This example illustrates a project brief. The service claims and commitments must come from the business commissioning the work.
From delivery to business results
Review the work and the enquiries separately
- What changed?
- Record the page, campaign, store, or follow-up change, its release date, and the acceptance check. Keep blocked work visible.
- What was observed?
- Record the source, dates, and filters for search appearances, clicks, campaign actions, or purchases. Use comparable periods and keep unavailable evidence marked unknown.
- Which enquiries fit?
- Agree the service, market, and project requirements that make an enquiry relevant. Assign someone to record the qualification and quote or purchase outcome.
- What needs to change next?
- If enquiries are irrelevant, inspect targeting and content. If qualified enquiries have no reply, repair assignment and follow-up. These are investigation steps, not assumed causes.
We use the evidence to propose the next priority. Search positions and AI citations are intermediate observations; the commercial objective is relevant enquiries and sales conversations.
Serving Sacramento from Roseville
Stan Consulting is based in Roseville, California. Project meetings and any on-site work in Sacramento are agreed in advance.
Sacramento service details
Related service areas
Still deciding how to select a provider? Read our guide to choosing a Sacramento marketing agency.
Before the project begins
Can I hire one service or combine several?
Either. A defined website, campaign, search, ecommerce, or follow-up project can stand alone. Connected work is scoped together where the dependencies require it. Branding, messaging, strategy, and measurement support these five services.
Who implements the work and who approves it?
We name those responsibilities in the scope. Stan Consulting can carry out the agreed implementation or work with your internal team. Your designated approver confirms business facts and commercial decisions. An advice-only scope needs an internal implementer.
How are fees, advertising spend, and software handled?
We agree scope and price before work begins. Advertising spend, software, third-party licences, and any outside production should be identified separately or explicitly included. No campaign budget is inferred from a project enquiry.
Do you have an office in Sacramento?
Stan Consulting is based at 1364 Blue Oaks Blvd, Suite 400, Roseville, California 95678. We serve Sacramento from Roseville. Remote meetings and any on-site work are agreed for the project.
What is handed over after the project?
The scope identifies account access, project files, delivered work, documentation, and ongoing responsibilities. Third-party software, images, fonts, and other licensed assets retain their applicable terms.
How do we review results?
First confirm what was delivered and accepted. Then review comparable search or campaign periods and enquiries that meet your agreed criteria. Record who followed up and what happened next. A launch or a ranking is not, by itself, a qualified sales opportunity.
Request a project quote
Share your website, the work you need, and what you want the project to accomplish. We will discuss scope, responsibilities, timing, and price before work begins.
Request a quote