1 · Call-answer protocol
Audit who answers, what they say, and how they qualify. Most lost new-patient calls die at the greeting, not the appointment offer.
Home / Industries / Medical and Dental Marketing
Stan Consulting marketing by industry
New patient inquiries land. The appointment book stays flat.
The phone rings. The book stays flat.
Three layers leak. Call-answer protocol. Same-day booking. Recall logic.
Stan Consulting checks all three. 72 hours. Written. Principal-led.
Practices spend on ads and pages, and the front desk converts the wrong way. New-patient calls get triaged into "I will call back" that never happens. The fix is the call-answer protocol, the same-day booking offer, and the recall logic that turns a no into a yes within 72 hours.
Founded 2019
Roseville, California
Principal-led scope
Written marketing review · 72 hours · reviewed by Stan
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buyer decision
Medical and Dental Marketing buyers need a sales path built around how they actually decide.
Medical and dental buyers need the appointment path to match patient intent. The page ties ads, local discovery, booking language, and recall logic into one step.
Offer clarity
What you can buy here.
Medical and Dental Marketing is for medical, dental, medspa, and clinic teams that need more qualified appointment requests. The work is marketing, website, paid traffic, and sales-path work for medical, dental, medspa, and clinic teams that need more qualified appointment requests.
The page does not ask you to study a framework first. It gives you the commercial decision, what is included, and the next action.
- Service-page structure
- Appointment path
- Local ad alignment
- Tracking notes
The method behind every engagement
The SC Method™ · how this works
Stan Consulting reviews the page, ad account, tracking, offer, and follow-up so marketing work starts from the right evidence.
- 01
Site
Landing page, message order, trust proof, and next action.
- 02
Account
Ad platform, campaign setup, landing path, and spend.
- 03
Numbers
Tracking, attribution, the actual revenue trail.
- 04
Offer
What is being sold, the price, the proof.
- 05
Follow-up
What happens after the click, the form, the call.
Step 01Send the URLs and the account access.
Step 02Stan Consulting reviews the marketing evidence.
Step 03You get the next marketing actions.
Visual marketing audit
The visual review turns scattered decisions into a clear sequence.
marketing services work is for moments where the wrong next move is expensive. Stan Consulting reviews the situation, names the constraint, and gives the owner a cleaner sequence.
01Decision checkWhat should be decided before more work starts.
02Constraint checkThe bottleneck hiding behind symptoms.
03Sequence checkThe order of fixes that protects budget and time.
Named framework
Medical and Dental 4-Layer Booking Path.
2 · Same-day booking offer
Inspect the live-call conversion language. The offer that books the live caller before they hang up to call the next practice.
3 · Recall + no-show logic
Map the 72-hour follow-up that turns 'I will call back' into a booked appointment. Most practices skip this entirely.
Direct answer
What the practice written marketing reviews, in plain words.
Stan Consulting checks a medical or dental new-patient leak by checking the call-answer protocol, the same-day booking offer, and the recall logic before recommending more ad spend. Practices spend on ads and pages, and the front desk converts the wrong way. New-patient calls get triaged into 'I will call back' that never happens.
Who answers, what they say, how they qualify. Most lost new-patient calls die at the greeting, not the appointment offer.
The offer that converts the live call into a calendar slot before the buyer hangs up to call the next practice.
The 72-hour follow-up that turns 'I will call back' into a booked appointment. Most practices skip this entirely.
The decision in front of you
Stan Consulting · retainer agency · in-house hire.
The same revenue work, three different commitments. Open the row that matters to you.
Dimension
Retainer agency
In-house hire
Stan Consulting
Who does the work
Junior staff or outsourced
One hire, narrow scope
Principal-led, 15+ years
Time to first written review
3 to 6 weeks of onboarding
4 to 6 months to ramp
72 hours to written review
Commitment
6 to 12 month retainer
Salary plus benefits
Scoped engagement
Accountability
Account manager turnover
Internal performance cycle
Principal-named, NDA-safe
Output
Decks and recommendations
Ramp time, internal politics
Written marketing review, three named fixes
Cost band
$5k to $15k per month
$10k to $25k per month loaded
Scoped after intake
Refund or exit
Locked-in contract
Termination cost
Refund policy on the product page
Buyer questions
Plain answers, before contact.
Why is the appointment book flat when ads run?
The front desk converts the wrong way. The ads produce calls. The calls die at the answer protocol, the same-day booking offer, or the recall step. The written marketing reviews which step is leaking.
Is this for solo practices or DSO-affiliated?
Both. Solo practices leak on call-answer (one person handling everything). DSO-affiliated practices leak on the recall protocol (handed off to a central call center).
What about same-day cancellations?
Same-day cancellation patterns are usually a downstream symptom of weak booking-call language. The marketing audit ties cancellations back to the booking-call script.
How fast does the recall layer pay back?
Recall logic implemented within 30 days typically books 15-30% of formerly-lost new-patient calls within the first 90 days.
What does the marketing audit check first?
The call-answer protocol. Most leaks compound from there. Then the same-day booking offer, then the recall logic.
Vertical proof
Case files for this vertical.
Adjacent verticals. Cash medical and dental cases are in progress; the marketing audit structure transfers.
Service · CSO
3 new clientsin 90 days from a written marketing review, implemented independently by the owner.
Open the case file →Trades · Website
Self-runninginbound lead system from a rebuilt construction and roofing website.
Open the case file →business-to-business SaaS · Pipeline
72 hoursto identify why qualified leads stopped converting in a business-to-business SaaS pipeline.
Open the case file →Written marketing review, principal-led
Book the marketing audit. Get the next marketing actions.
Stan Consulting reviews the account, the site, and the numbers, then writes a short summary on the three layers killing conversion for cash medical and dental practices. 72 hours, written, principal-led. No retainer pitch.
If you need more before booking
Other checks if you need more.
Booked consultations dropping: the 5-layer booking-path marketing audit.
The Marketing Atlas reference layer for call-conversion and recall logic.
do it yourself vs hire someone for medical and dental marketing.
Fit check
New patient inquiries land. The appointment book stays flat: use it when the business can act on the marketing evidence, not just discuss it.
New patient inquiries land. The appointment book stays flat. is worth requesting when there is a live page, account, store, offer, tracking setup, or follow-up path to inspect.
The company has real demand, budget, or traffic, and can change the page, offer, proof, tracking, follow-up, or spend logic.
New patient inquiries land. The appointment book stays flat: change the marketing part that blocks sales before adding more tasks.
The URL, the offer, the ad or search source, the sales action that should happen, and what currently happens instead.
Share the live marketing material tied to New patient inquiries land. The appointment book stays flat: account, page, store, tracking, or vendor brief.
Use the intake path. Stan Consulting moves it to the right paid review, repair, marketing engagement, build, or marketing services call.
Start the marketing review