1 · Call-answer protocol
Audit who answers, what they say, and how they qualify. Most lost new-patient calls die at the greeting, not the appointment offer.
Home / Industries / Medical and Dental Marketing
Stan Consulting marketing by industry
The lead form fills. The full-price appointment does not book.
The lead form fills. The full-price treatment never books.
Three layers leak. Paid acquisition. Consult-to-treatment. Rebook window.
Stan Consulting checks all three. 72 hours. Written. Principal-led.
For aesthetic clinics and medspas where lead forms fill, Meta ads spend, or consultation requests arrive, but too few full-price appointments book. Stan Consulting checks the ad promise, trust proof, booking path, consultation close, and rebook window before the next budget move goes into the same leak.
Founded 2019
Roseville, California
Principal-led scope
Written marketing review · 72 hours · reviewed by Stan
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buyer decision
Aesthetic and Medspa Marketing buyers need a sales path built around how they actually decide.
Aesthetic and medspa buyers compare trust, proof, price signals, and appointment friction before they book. The page steps creative, page, and follow-up together.
Offer clarity
What you can buy here.
MedSpa Marketing for Leads That Do Not Become Full-Price Appointments is for aesthetic clinics and medspas with paid leads, consultation requests, or treatment inquiries that are not becoming full-price booked appointments.
The page does not ask you to study a framework first. It gives you the commercial decision, what is included, and the next action.
- Service-page structure
- Appointment path
- Local ad alignment
- Tracking notes
The method behind every engagement
The SC Method™ · how this works
Stan Consulting reviews the page, ad account, tracking, offer, and follow-up so marketing work starts from the right evidence.
- 01
Site
Landing page, message order, trust proof, and next action.
- 02
Account
Ad platform, campaign setup, landing path, and spend.
- 03
Numbers
Tracking, attribution, the actual revenue trail.
- 04
Offer
What is being sold, the price, the proof.
- 05
Follow-up
What happens after the click, the form, the call.
Step 01Send the URLs and the account access.
Step 02Stan Consulting reviews the marketing evidence.
Step 03You get the next marketing actions.
Visual marketing audit
MedSpa Marketing for Leads That Do Not Become Full-Price Appointments has to show the leak before it asks for action.
marketing services work is for moments where the wrong next move is expensive. Stan Consulting reviews the situation, names the constraint, and gives the owner a cleaner sequence.
01Decision checkWhat should be decided before more work starts.
02Constraint checkThe bottleneck hiding behind symptoms.
03Sequence checkThe order of fixes that protects budget and time.
Named framework
Medical and Dental 4-Layer Booking Path.
2 · Same-day booking offer
Inspect the live-call conversion language. The offer that books the live caller before they hang up to call the next practice.
3 · Recall + no-show logic
Map the 72-hour follow-up that turns 'I will call back' into a booked appointment. Most practices skip this entirely.
Direct answer
What the practice written marketing reviews, in plain words.
Stan Consulting checks a medical or dental new-patient leak by checking the call-answer protocol, the same-day booking offer, and the recall logic before recommending more ad spend. Practices spend on ads and pages, and the front desk converts the wrong way. New-patient calls get triaged into 'I will call back' that never happens.
Most MedSpas spend $20k-$60k per month on paid. Half the leads were never going to convert. The written marketing reviews which half.
Industry benchmark: 65% consult-to-treatment. Most MedSpas run 35-50%. The gap is the in-person script, not the acquisition.
Treatment 1 to treatment 8 is the cash math. The 28-day rebook decides whether the patient compounds or churns.
The decision in front of you
Stan Consulting · retainer agency · in-house hire.
The same revenue work, three different commitments. Open the row that matters to you.
Dimension
Retainer agency
In-house hire
Stan Consulting
Who does the work
Junior staff or outsourced
One hire, narrow scope
Principal-led, 15+ years
Time to first written review
3 to 6 weeks of onboarding
4 to 6 months to ramp
72 hours to written review
Commitment
6 to 12 month retainer
Salary plus benefits
Scoped engagement
Accountability
Account manager turnover
Internal performance cycle
Principal-named, NDA-safe
Output
Decks and recommendations
Ramp time, internal politics
Written marketing review, three named fixes
Cost band
$5k to $15k per month
$10k to $25k per month loaded
Scoped after intake
Refund or exit
Locked-in contract
Termination cost
Refund policy on the product page
Buyer questions
Plain answers, before contact.
We spend $30k/month on Instagram. Is that the leak or the path?
Both possible. The written marketing reviews which Instagram placement, which creative, and which audience are producing booked consults vs. lead-form fills. If the booked-consult rate is below 8% of spend, the placement or the creative is the leak.
Our consults convert at 40%. Industry says 65%. Do you assess why?
Yes. The consult-to-treatment gap is layer 2 of the five-layer assess. The marketing audit walks the in-person script, the price-band presentation, the package framing, and the next-appointment booking. The 25-point gap usually lives in two of those four.
We have introductory pricing. Are we discounting too hard?
The written marketing reviews the introductory-to-full-rate conversion. If introductory patients never come back at full rate, the price-band is structured wrong. If they do, the discount is working. The data names which.
How does the marketing audit differ from a marketing audit?
An audit names what is in the account. The marketing audit names what is breaking in the path. The audit is descriptive. The marketing audit is prescriptive. Stan Consulting writes the marketing audit, not the audit.
Do you work with med-spa franchises or single-location independents?
Single-location independents and small multi-location groups. Franchise marketing is governed by the franchisor and is outside the scope of the marketing audit. If the clinic owns its own marketing, the assessment applies.
Vertical proof
Case files for this vertical.
Adjacent verticals. Single-location MedSpa cases are in progress. The five-layer marketing audit transfers from cash medical practices and high-ticket coaching businesses.
Service · CSO
3 new clientsin 90 days from a written marketing review, implemented independently by the owner.
Open the case file →Trades · Website
Self-runninginbound lead system from a rebuilt construction and roofing website.
Open the case file →business-to-business SaaS · Pipeline
72 hoursto identify why qualified leads stopped converting in a business-to-business SaaS pipeline.
Open the case file →Written marketing review, principal-led
Book the marketing audit. Get the next marketing actions.
Stan Consulting reviews the account, the site, and the numbers, then writes a short summary on the three layers killing conversion for cash medical and dental practices. 72 hours, written, principal-led. No retainer pitch.
If you need more before booking
Other checks if you need more.
Booked consultations dropping: the 5-layer booking-path marketing audit.
The Marketing Atlas reference layer for call-conversion and recall logic.
do it yourself vs hire someone for medical and dental marketing.
Fit check
The lead form fills. The full-price appointment does not book: a fit when the account, website, store, or intake path can actually be changed.
The lead form fills. The full-price appointment does not book. is worth requesting when there is a live page, account, store, offer, tracking setup, or follow-up path to inspect.
The company has real demand, budget, or traffic, and can change the page, offer, proof, tracking, follow-up, or spend logic.
The lead form fills. The full-price appointment does not book: numbers and meetings help only when the page, account, store, or intake problem is named.
The URL, the offer, the ad or search source, the sales action that should happen, and what currently happens instead.
Book the marketing audit for aesthetic clinic and medspa marketing.
Use the intake path. Stan Consulting moves it to the right paid review, repair, marketing engagement, build, or marketing services call.
Start the marketing review