Campaigns and targeting
Agree the offer, service area, budget, keywords, exclusions, and landing pages. Review existing account history before changing what is already working.
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Stan Consulting · Palo Alto, California
Google Ads management for Palo Alto businesses
Stan Consulting provides Google Ads management for software and B2B companies in Palo Alto. Connect the campaign, landing page, and inquiry response around the work you want to sell.
What the service includes
Google Ads management scope
Creative and landing pages
Write ads around the service a customer can buy. Check that the destination explains the same offer and has a working call, booking, or inquiry action.
Management and measurement
Monitor search terms, spend, conversion recording, and inquiry quality. Report calls and forms separately from qualified inquiries and sold work. Media spend is separate from our fee.
A practical example
Qualify the technical inquiry
For B2B and software campaigns, organize the offer around the application and buying stage. Ask for the information the sales team needs and distinguish a relevant inquiry from a meeting, opportunity, and contract.
This is an illustration of how the work can be scoped. Your service area, customer requirements, and available records determine the actual project.
From scope to delivery
Know what will be built and who owns the next step
Before work begins
Agree the business objective, deliverables, access, responsibilities, timing, and price. Tell us which existing accounts, platforms, and assets the project needs to use.
During the project
Review the content and implementation at agreed stages. Check the page, campaign, store, or inquiry process against the scope before release.
After delivery
Confirm account access, handover, and any ongoing management. Review technical inquiries and qualified sales conversations using the available records, with marketing activity and sales outcomes kept distinct.
Explore selected workConnected services
The five services behind the project
Your Google Ads management project can stand alone. Website, store, advertising, search, and follow-up work are added only when included in the agreed scope.
Service coverage
Palo Alto and the project you need
Compare the available work for your business:
All Palo Alto marketing servicesRelated service areas
Based in Roseville, California. We work with Palo Alto businesses from our Roseville base, with project meetings and any on-site work agreed in advance.
Project questions
Before we start
Can I hire one service?
Yes. Choose one service or agree a project connecting several. We define the deliverables, responsibilities, timing, and price before work begins.
Do you have an office in Palo Alto?
Stan Consulting is based at 1364 Blue Oaks Blvd, Suite 400, Roseville, California 95678. We serve Palo Alto from Roseville. Remote meetings and any on-site work are agreed for the project.
Does the project fee include advertising spend?
Media spend is separate from our fee. The scope identifies management, creative, landing-page or store work, and any third-party costs before launch.
Tell us about the work
Request a project quote
Share your website, the service you need, and what you want the project to accomplish. We will discuss scope, responsibilities, timing, and price before work begins.
Request a quote