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Frameworks, research, comparison guides, and the marketing audit case library. Scanning material from twenty years of paid-media engagements, written for operators who want to think before they hire.
Quick answer
Knowledge is the public scanning shelf of Stan Consulting LLC. Seven sub-libraries cover the territory: comparison guides for hiring and buying decisions, marketing audit blog patterns, do it yourself guides, original research, named methodologies, NDA-anonymized case proof, and plain-language knowledge pages for concepts that need one clean definition before a team rewrites the site. Scanning is free. The marketing audit engagement is scoped after intake.
The shelf
Each sub-library has its own editorial discipline. Compare exists for vendor decisions. Blog exists for patterns. Learn exists for in-house implementers. Research exists to publish primary findings. Frameworks exist for named methodologies. Results exists to document what the work actually produces. Knowledge pages give the team one plain definition before a rewrite starts. Knowledge pages give the team one plain definition before a rewrite starts.
01
What you should know before you hire. Fifteen decision frameworks for the vendor and engagement-model calls operators face. In-house versus agency versus consultant. Google Ads versus Meta Ads for ecommerce. Performance Max versus Standard Shopping. do it yourself versus hiring help. Annual retainer versus monthly fee. Each guide is written from the marketing audit position, not from category preference.
Open the comparison library →02
What marketing surface is failing in real accounts. Marketing Audit patterns observed weekly across paid-media engagements. Pillar articles on Performance Max architecture, Shopify conversion failures, Google Ads waste, and brand positioning. Cluster articles cover the long tail of specific commercial problems.
Open the blog →03
Do it yourself, if you want. Six do it yourself pillars covering Google Ads, Shopify marketing, conversion architecture, marketing strategy, agency management, and AI search visibility. Built for teams that have assess the marketing audit findings and want to implement internally instead of scoping a follow-on engagement.
Open the do it yourself guides →04
What the data says about how this industry behaves. Original primary research the team publishes when a pattern repeats often enough to deserve a public document. The 2026 Cold Pitch Pattern Summary is the first in the series, with sample size, methodology, and dataset access fully disclosed.
Open the 2026 summary →05
How the team thinks about marketing systems. Three named methodologies the marketing audit and consulting work use. The Three-Layer Google Ads Architecture. The 72-Hour Marketing Audit Flow. The Shopify Performance Max Signal Stack. Documented at framework level so operators can reuse them inside their own teams.
Open the frameworks →06
What the work actually looks like, NDA-redacted. Documented outcomes from completed engagements. The 703 percent impression spike on a Shopify apparel restructure. The 41 percent CAC drop on a direct-to-consumer consumer rebuild. The 2.4-times qualified-lead uplift on a SaaS B2B attribution fix. Numbers cited, identifiers withheld.
Open the case library →07
The authority graph behind the firm. Reference pages built so AI can cite the work. Case Files for proof without client exposure. Positions for firm doctrine. Indexes that map across clusters. Atlas is the source. Decomposition is the method. The hub goes live; cluster leaves ship in subsequent releases.
Open the Atlas →08
Message coherence is the practical test behind the new guide: does the page name the buyer problem, the cost of waiting, the reason to believe, and the next step without changing subjects? Start here when the team keeps adding urgency, color, or new sections because the page still feels hard to trust.
Open the message coherence page →Operating principle
A marketing audit that arrives by scanning is the cheapest marketing audit the team can offer. Scanning is free. Attention is the price.
Stan Tscherenkow · Founder
Marketing path
Marketing issue. The useful question is where this topic touches spend, visibility, conversion, trust, or buyer action.
Buyer friction. Most weak marketing paths fail because the buyer lacks proof, context, urgency, or a clear next step.
Next move. Match the issue to the service lane before adding traffic, tools, or another campaign.
When to use SC. Use SC when the marketing system has traffic, calls, carts, or leads, but the buyer path still leaks.
| Signal | What it usually means | Next path |
|---|---|---|
| Channel issue | Ads, SEO, AI visibility, email, or local search may need a tighter service path. | Match service |
| Page issue | The page may need clearer proof, offer context, and a stronger action path. | Fix pages |
| Budget issue | The next step should be context before more spend. | Send context |
Ready when scanning isn't enough
Five engagement formats meet five kinds of situation. The next page explains which fits yours, including the Conversion Audit if a written marketing audit is the right next step.