Roofing marketing
More repair calls will not fill a replacement crew’s calendar. We help roofing companies make the right offer, get useful estimate requests and follow up on proposals.
Your next jobs
An owner comparing roofers needs a clear reason to request your estimate.
Explain the roof types you work on, replacement process, site visit and what the written scope covers.
Record the property, roof concern and timing. Track inspection, estimate, accepted proposal and completed work separately.
Ask about roof replacementsA customer with a leak needs to know if you do repairs and when you can respond.
State repair coverage and actual response hours. Give this work its own page and budget.
Confirm the location and issue before promising attendance. Keep repair demand separate from replacement reporting.
Ask about leaks and repairsA burst of calls is useful only if the office and field team can handle it.
Explain your assessment process and service area without promising insurance coverage or claim outcomes.
Match advertising to inspection capacity and keep owners updated about the next available appointment.
Ask about storm-related inquiriesProperty managers need to know your building types, capabilities and process.
Show the commercial scope and handle surveys, maintenance and replacement bids separately.
Capture site size, access, contact role and bid timing before allocating an estimator.
Ask about commercial roofingChoose the work that fits your capacity. You can change this before sending an inquiry.
Before adding spend
Look at the last 20 inquiries. Split repairs from replacements, then count inspections held and proposals accepted in each group. One blended cost per lead can conceal a calendar full of the wrong work.
Example customer path
Illustrative process, not a reported client result.
See the work
Roof replacements: page wording, useful questions and a record that keeps open inquiries separate from completed work.
Includes editable downloads. The sample inquiries are fictional.
How Stan Consulting builds and checks the workThe work Stan Consulting can do
Websites & landing pages
Clear service pages, relevant examples and an easy way to request the job.
Discuss this workService detailsPaid advertising
Advertising for a defined service, area and budget, with a matching page.
Discuss this workService detailsSEO & AI visibility
Useful trade and service content, local relevance and accurate business information.
Discuss this workService detailsLead follow-up
A clear response owner, follow-up steps and a record of what happened.
Discuss this workService detailsYes. Repairs and replacements can both be valuable. Give them separate targets so one does not consume the budget intended for the other.
No. Demand, competition, pricing, capacity and your sales process affect the result. We agree the scope and measurement before spending.
Your team assesses the roof, prepares the quote and agrees the work. Stan Consulting handles the agreed marketing and follow-up; advertising does not guarantee contracts.
Work with Stan Consulting
Your trade, service area and the work you want more of are enough to start. We confirm the fit, scope and price before work begins.
Stan Consulting services are paid. Advertising spend is separate.